Master of Business Analytics (Online) - School of Management

The Master of Business Analytics - Online (eMBIZ) is designed to produce skilled talents in Business Analytics to meet the needs of talent in the big data era and the industrial revolution 4.0. The program answers the industry’s demand for a skilled pool of graduates who can apply data analytics skills to solve business challenges. It also provides exposure to students for circumventing the practical-based business analytics problem. This program is suitable for fresh graduates who plan to pursue a career as a business analyst and working adults who are seeking career advancement or change. This program follows an online learning form of education in which the main elements include the physical separation of teachers and students during instruction and the use of various technologies to facilitate student-teacher and student-student communication. This program prepares graduates to "Be Relevant, Be Different and Be the GOLD Talent".

CORE COURSES (24 UNITS)

• Analytics Edge
• Research Method
• Management Insights
• Statistics for Analytics
• Data Programming and Predictive Analytics for Business
• Data Storytelling and Visualization

ELECTIVES (12 UNITS)

• Accounting and Finance Analytics
• Advances in Digital Technology
• Human Resource Analytics
• Collaborative Foresight
• Data-Driven Insights and Actions
• Marketing Analytics
• Web and Social Media Analytics
• Financial Technology and Digital Innovation
• Economic Insights

*Electives: Availability is based on the number of student enrollment

PROJECT (6 UNITS)

• Analytics Lab

CONTACT:

Postgraduate Office
School of Management
Universiti Sains Malaysia
11800 Pulau Pinang, MALAYSIA
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Website: www.som.usm.my
Phone no: +604 653 2398 / 2520
Facebook: USMmanagementschool 
Instagram: usmmanagementschool 

Applicants should possess the following:

A. Bachelor's degree in Management, or any other related and recognized degree

1. CGPA of at least 2.75 / 4.00; or

2. CGPA between 2.50 - 2.74 with the following additional conditions: or

a) Research experience for at least one year; or
b) Work experience in related field for at least one year; or
c) At least one (1) academic publication in the relevant field; or
d) Grade B for major / elective courses; or
e) Grade B+ for final year project

3. CGPA between 2.00 - 2.49 (Bachelor's Degree with Honours) with the following additional conditions: or

a) Research experience for at least five (5) years; or
b) Work experience in related field for at least five (5) years; AND
c) At least one (1) academic publication in the relevant field; or
d) Grade B for major / elective courses; or
e) Grade B+ for final year project

B. APEL A (Level 7)

(Applicable for International Applicants Only)

• A minimum score of 40 for TOEFL (Internet-based); or
• A minimum of Band 7.5 for TOEFL Essentials (Online); or
• A minimum of Band 5 for IELTS; or
• A minimum score of 47 for PTE; or
• A minimum score of 154 for Cambridge English (CAE/CPE); or
• A minimum score of 154 for Linguaskill Online; or
• A minimum of Band 3.5 for MUET

Exemption can be given if:

• English is the candidate's mother tongue or National Language; or
• The candidate graduated from an Institution of Higher Learning in which the medium of instruction is English

• Full-time: Mininum 2 semesters / Maximum 4 semesters
• Part-time: Mininum 4 semesters / Maximum 8 semesters

• April & October

** Fees are subject to change

** New fees to be imposed starting from Academic Session 2025/2026 (October 2025 intake onward)

 ** Fees are subject to change