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US6321001 - BACHELOR OF COMMUNICATION WITH HONOURS

  • OVERVIEW

    1. Digital Communication
    Digital communication drives changes in every facet of life, including in political economy, global media system, culture and trade. This specialization provides students with the opportunity to learn essential digital communication competencies including media analytics, content ideation and social media management.

    2. Journalism
    Digital technologies have revolutionized journalism, including news production and distribution. In line with the changes, this specialization prepares students for the contemporary and future practice of journalism. It entails utilization of new tools, big data and multiple platforms.

    3. Strategic Communication
    The advancement of communication including in areas such as health, sustainable development and marketing leads to the increased importance of strategic communication. In this specialization, students learn on the need for purposeful communication to achieve organizational objectives. This includes public relations, branding and media management.

    4. Creative Screen
    Blurred lines between film and television and the rise of the streaming media characterize changes in the creative industries. In this specialization, students are exposed to the theory and practice of creative screen including screen writing, screen advocacy and screen production for multiple platforms.

    School of Communication,
    Universiti Sains Malaysia,
    11800 Penang, Malaysia.
    http://communication.usm.my

    Duration : 3 Years / 6 Semesters
    Medium Instruction : English Language
    Semester Offered : Semester 1 (October)

  • REQUIREMENTS

    • • Pass SPM/SPMV or an equivalent qualification with Credit in Bahasa Melayu/Bahasa Malaysia/Bahasa Malaysia (July Paper) and a Pass in History.
      • Obtain at least Band 2 in the Malaysian University English Test (MUET) or an equivalent qualification within one (1) year from the date of enrollment.
      Note:
      Passing the History subject at the SPM level has been a requirement since 2013.
    • • Must be at least fifty (50) years old or above on the application closing date.
      AND
      • Have at least ten (10) years of work experience in a related field.
      AND
      • Excel in the interview assessment.

  • FEES

    • YURANJUMLAH (RM)
      YURAN: Tuition Fees
      JUMLAH (RM):

      550.00
      YURAN: Recurrent Fee (Payable every semester)
      JUMLAH (RM):

      550.00
      YURAN: Per semester
      JUMLAH (RM):

      1,100.00
      YURAN: Non-Recurrent Fee (Payable upon registration)
      JUMLAH (RM):

      720.00
      YURAN: ** Fees are subject to change

  • LIST OF COURSE

    • SEMESTER I

      • Communication Research Methods
      • Communication for Sustainability
      • Public Relations
      • Pinciples and Practices
      • Contemporary Advertising
      • Digital Video Editing
      • Screen Production for Multiple Platforms
      • Digital Content Creation and Ideation
      • Basic Digital Media Analytics
      • Broadcast Journalism
      • News and Feature Writing
      • Elective Course (3 units)
      • Philosophy and Current Issues
      • University/Option Course (2 units)

      SEMESTER II

      • Media, Culture and Society
      • Media Law and Ethics
      • Corporate Social Responsibility
      • Brand Communication
      • Digital Radio Production
      • Screen Criticism and Appreciation
      • Political Economy of Digital Media
      • Social Media Management
      • Knowledge-Based Journalism
      • News Production for Multiple Platforms
      • Elective Course (3 units)
      • Appreciation of Ethics and Civilisations

    • SEMESTER I

      • Media, Gender and Intersectionality
      • Final Year Project
      • Media Management
      • Screen Advocacy
      • Global Media and Digital Culture
      • Data Storytelling
      • University/Option Course (2 units)

       SEMESTER II

      • Industrial Training

  • CAREER PROSPECTS

    • Journalist, Broadcast Journalist, Photojournalist, News Editor
    • Copy Writer
    • Freelance Writer
    • Public Relations Officer
    • Corporate Communications Officer
    • Copywriter
    • Social Media Manager
    • Government Official
    • Digital Content Creator
    • Digital Marketing Officer
    • Social Media Manager
    • Film Producer
    • Production Manager
    • Script Writer
    • Radio Producer

Undergraduate

Student Admission Unit
Academic Management Division, Registry, Level 2, Chancellory Building, Universiti Sains Malaysia, 11800 Penang, Malaysia.

Tel : 1 300 888 876 / +604-6533196
Fax : +604 653 3328

Disclaimer

This website uses the GTranslate component to provide translation into Bahasa Melayu & Chinese Simplify. In the event of any inaccuracies in the translation, the English version shall be referred to as the official reference of this website.

Last Update: Friday 03 April 2026.

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