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Master of Business Analytics (Online)


  • OVERVIEW

    The Master of Business Analytics - Online (eMBIZ) is designed to produce skilled talents in Business Analytics to meet the needs of talent in the big data era and the industrial revolution 4.0. The program answers the industry’s demand for a skilled pool of graduates who can apply data analytics skills to solve business challenges. It also provides exposure to students for circumventing the practical-based business analytics problem. This program is suitable for fresh graduates who plan to pursue a career as a business analyst and working adults who are seeking career advancement or change. This program follows an online learning form of education in which the main elements include the physical separation of teachers and students during instruction and the use of various technologies to facilitate student-teacher and student-student communication. This program prepares graduates to "Be Relevant, Be Different and Be the GOLD Talent".

    CORE COURSES (24 UNITS)

    • Analytics Edge
    • Research Method
    • Management Insights
    • Statistics for Analytics
    • Data Programming and Predictive Analytics for Business
    • Data Storytelling and Visualization

    ELECTIVES (12 UNITS)

    • Accounting and Finance Analytics
    • Advances in Digital Technology
    • Human Resource Analytics
    • Collaborative Foresight
    • Data-Driven Insights and Actions
    • Marketing Analytics
    • Web and Social Media Analytics
    • Financial Technology and Digital Innovation
    • Economic Insights

    *Electives: Availability is based on the number of student enrollment

    PROJECT (6 UNITS)

    • Analytics Lab

    CONTACT:

    Postgraduate Office
    School of Management
    Universiti Sains Malaysia
    11800 Pulau Pinang, MALAYSIA
    Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
    Website: www.som.usm.my
    Phone no: +604 653 2398 / 2520
    Facebook: USMmanagementschool 
    Instagram: usmmanagementschool 

  • ADMISSION REQUIREMENTS

    Applicants should possess the following:

    A) Bachelor’s degree in related field or equivalent

    1. CGPA of at least 2.75/4.00; or 
    1. CGPA between 2.50 - 2.74/4.00 with the following additional conditions: or
      • Research experience for at least one (1) year; or
      • Professional experience in related field for at least one (1) year; or
      • One (1) academic publication in the relevant field; or
      • Grade B for major/elective courses; or
      • Grade B+ for final year project 
    1. CGPA between 2.00 - 2.49/4.00 (honours degree) with the following additional conditions:
      • Research experience for at least five (5) years; or
      • Professional experience in related field for at least five (5) years; AND
      • One (1) academic publication in the relevant field; or
      • Grade B for major/elective courses; or
      • Grade B+ for final year project

    Any Bachelor’s degree in Computer Science/Computing/Information Technology awarded by local private institutions of higher learning, including those awarded under any collaborative/franchising schemes with local or foreign partners must be accredited by the Malaysian Qualifications Agency (MQA).

  • LANGUAGE REQUIREMENTS

    (Applicable for International Applicants Only)

    The minimum score for each programme can be vary from the below list, candidates are required to check for each programme requirements.

    • A minimum of Band 6 for IELTS; or
    • A minimum score of 60 for TOEFL (Internet-based); or
    • A minimum of Band 8.5 for TOEFL Essentials (Online); or
    • A minimum score of 169 for Cambridge English: Advance (CAE)/Proficiency (CPE) /Preliminary (PET) /First (FCE)/ Linguaskill Online min. score 169/ Occupational English Test (OET) min. score 250; or
    • A minimum score of 59 for Pearson Test of English (PTE); or
    • A minimum of Band 109 for CIEP Level (ELS); or
    • A minimum of Band 4 for Malaysian University English Test (MUET)

    Exemption is given to candidate if:

    • English is the candidate’s mother tongue or National Language; or
    • Candidate graduated from an Institution of Higher Learning in which the medium of instruction at Bachelor and/or Master degree level is English (statement of proof required)

    IMPORTANT: Candidates are required to provide any of the above English result upon application. Incomplete application will be rejected.

  • DURATION

    • Full-time: Mininum 2 semesters / Maximum 4 semesters
    • Part-time: Mininum 4 semesters / Maximum 8 semesters
  • SEMESTER INTAKE

    April & October

  • FEES

    Malaysian (MYR) International (USD)*
    • Registration Fee : 330.00
    • Tuition Fee :  450.00 X 42 Units = 18,900.00
    • Convocation Fee : 200.00
    • Registration Fees : 225.00
    • Personal Bond : 1000.00
    • Tuition Fees :  175.00 X 42 Units = 7,350.00 
    • Convocation Fee : 50.00

    *Not inclusive 6% Sales and Service Tax (SST) imposed by Government of Malaysia

    ** Fees are subject to change

Postgraduate

Institute of Postgraduate Studies
Universiti Sains Malaysia,
11800 Penang, Malaysia.

Tel: +604-653 6309 / 6027 / 2606 / 2946 / 2958
Fax: +604-653 2931

Disclaimer

This website uses the GTranslate component to provide translation into Bahasa Melayu & Chinese Simplify. In the event of any inaccuracies in the translation, the English version shall be referred to as the official reference of this website.

Last Update: Friday 06 March 2026.

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