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  • OVERVIEW

    1. Digital Communication
    Digital communication drives changes in every facet of life, including in political economy, global media system, culture and trade. This specialization provides students with the opportunity to learn essential digital communication competencies including media analytics, content ideation and social media management.

    2. Journalism
    Digital technologies have revolutionized journalism, including news production and distribution. In line with the changes, this specialization prepares students for the contemporary and future practice of journalism. It entails utilization of new tools, big data and multiple platforms.

    3. Strategic Communication
    The advancement of communication including in areas such as health, sustainable development and marketing leads to the increased importance of strategic communication. In this specialization, students learn on the need for purposeful communication to achieve organizational objectives. This includes public relations, branding and media management.

    4. Creative Screen
    Blurred lines between film and television and the rise of the streaming media characterize changes in the creative industries. In this specialization, students are exposed to the theory and practice of creative screen including screen writing, screen advocacy and screen production for multiple platforms.

    School of Communication,
    Universiti Sains Malaysia,
    11800 Penang, Malaysia.
    http://communication.usm.my

    Duration : 3 Years / 6 Semesters
    Medium Instruction : English Language
    Semester Offered : Semester 1 (October)

  • REQUIREMENTS

  • FEES

  • LIST OF COURSE

  • CAREER PROSPECTS

    Jawatan

    • Wartawan, Wartawan Penyiaran, Wartawan Foto, Editor Berita
    • Copy Writer
    • Freelance Writer
    • Pegawai Perhubungan Awam
    • Pegawai Komunikasi Korporat
    • Penulis Iklan
    • Pengurus Media Sosial
    • Pegawai Kerajaan
    • Pencipta Kandungan Digital
    • Pegawai Pemasaran Digital
    • Pengurus Media Sosial
    • Penerbit Filem
    • Pengurus Produksi
    • Penulis Skrip
    • Penerbit Radio

Undergraduate

Student Admission Unit
Academic Management Division, Registry, Level 2, Chancellory Building, Universiti Sains Malaysia, 11800 Penang, Malaysia.

Tel : 1 300 888 876 / +604-6533196
Fax : +604 653 3328

Disclaimer

The institution shall not be held responsible for any discrepancies arising from the translations. Users are encouraged to refer to the official documents and seek clarification from the relevant authorities if necessary.In the event of any discrepancy or inconsistency between the English, Bahasa Melayu, and Mandarin versions of this website, the English version shall prevail.

Last Update: Friday 24 July 2026.

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