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  • OVERVIEW

    1. Digital Communication
    Digital communication drives changes in every facet of life, including in political economy, global media system, culture and trade. This specialization provides students with the opportunity to learn essential digital communication competencies including media analytics, content ideation and social media management.

    2. Journalism
    Digital technologies have revolutionized journalism, including news production and distribution. In line with the changes, this specialization prepares students for the contemporary and future practice of journalism. It entails utilization of new tools, big data and multiple platforms.

    3. Strategic Communication
    The advancement of communication including in areas such as health, sustainable development and marketing leads to the increased importance of strategic communication. In this specialization, students learn on the need for purposeful communication to achieve organizational objectives. This includes public relations, branding and media management.

    4. Creative Screen
    Blurred lines between film and television and the rise of the streaming media characterize changes in the creative industries. In this specialization, students are exposed to the theory and practice of creative screen including screen writing, screen advocacy and screen production for multiple platforms.

    School of Communication,
    Universiti Sains Malaysia,
    11800 Penang, Malaysia.
    http://communication.usm.my

    Duration : 3 Years / 6 Semesters
    Medium Instruction : English Language
    Semester Offered : Semester 1 (October)

  • REQUIREMENTS

  • FEES

  • LIST OF COURSE

  • CAREER PROSPECTS

    Jawatan

    • Wartawan, Wartawan Penyiaran, Wartawan Foto, Editor Berita
    • Copy Writer
    • Freelance Writer
    • Pegawai Perhubungan Awam
    • Pegawai Komunikasi Korporat
    • Penulis Iklan
    • Pengurus Media Sosial
    • Pegawai Kerajaan
    • Pencipta Kandungan Digital
    • Pegawai Pemasaran Digital
    • Pengurus Media Sosial
    • Penerbit Filem
    • Pengurus Produksi
    • Penulis Skrip
    • Penerbit Radio

Postgraduate

Institute of Postgraduate Studies
Universiti Sains Malaysia,
11800 Penang, Malaysia.

Tel: +604-653 6309 / 6027 / 2606 / 2946 / 2958
Fax: +604-653 2931

Disclaimer

This website uses the GTranslate component to provide translation into Bahasa Melayu & Chinese Simplify. In the event of any inaccuracies in the translation, the English version shall be referred to as the official reference of this website.

Last Update: Friday 03 April 2026.

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