US6321001 - BACHELOR OF COMMUNICATION WITH HONOURS
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OVERVIEW
1. Digital Communication
Digital communication drives changes in every facet of life, including in political economy, global media system, culture and trade. This specialization provides students with the opportunity to learn essential digital communication competencies including media analytics, content ideation and social media management.
2. Journalism
Digital technologies have revolutionized journalism, including news production and distribution. In line with the changes, this specialization prepares students for the contemporary and future practice of journalism. It entails utilization of new tools, big data and multiple platforms.
3. Strategic Communication
The advancement of communication including in areas such as health, sustainable development and marketing leads to the increased importance of strategic communication. In this specialization, students learn on the need for purposeful communication to achieve organizational objectives. This includes public relations, branding and media management.
4. Creative Screen
Blurred lines between film and television and the rise of the streaming media characterize changes in the creative industries. In this specialization, students are exposed to the theory and practice of creative screen including screen writing, screen advocacy and screen production for multiple platforms.School of Communication,
Universiti Sains Malaysia,
11800 Penang, Malaysia.
http://communication.usm.myDuration : 3 Years / 6 Semesters
Medium Instruction : English Language
Semester Offered : Semester 1 (October) -
REQUIREMENTS
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• Pass SPM/SPMV or an equivalent qualification with Credit in Bahasa Melayu/Bahasa Malaysia/Bahasa Malaysia (July Paper) and a Pass in History.• Obtain at least Band 2 in the Malaysian University English Test (MUET) or an equivalent qualification within one (1) year from the date of enrollment.Note:Passing the History subject at the SPM level has been a requirement since 2013.
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STPM / Equivalent Candidates• Pass the Malaysian Higher School Certificate (STPM) examination with a minimum CGPA of 2.00.• Obtain at least Grade C (CGPA 2.00) in the following subjects:- General Studies• Any two (2) of the following subjects:- Bahasa Malaysia- History- Geography- Economics- Biology- Physics- Chemistry- Mathematics S / Mathematics T / Further Mathematics- Accounting- Business StudiesOR• Obtain a minimum CGPA of 2.00 at the Pre-University level.AND• Have at least three (3) years of experience as an active state or national athlete.AND• Candidates must not have any physical disabilities that may hinder practical work.
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FEES
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TYPE of fees Amount (RM) TYPE of fees: Tuition FeesAmount (RM):550.00
TYPE of fees: Recurrent Fee (Payable every semester)Amount (RM):550.00
TYPE of fees: Per semesterAmount (RM):1,100.00
TYPE of fees: Non-Recurrent Fee (Payable upon registration)Amount (RM):720.00
TYPE of fees: ** Fees are subject to change
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LIST OF COURSE
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Semester 1
- Pengenalan kepada Komunikasi dan Media
- Penulisan Media
- Pengenalan kepada Komunikasi Strategik
- Pengenalan kepada Komunikasi Digital
- Pengenalan kepada Kajian Skrin
- Pengenalan kepada Kewartawanan
- Kursus Elektif (3 unit)
- Bahasa Malaysia IV
- Bahasa Inggeris Am I
- Integriti dan Anti-Rasuah
Semester 2
- Keusahawanan Media
- Teori Komunikasi
- Grafik untuk Komunikasi
- Komunikasi Organisasi
- Penulisan Skrin Kreatif
- Tingkah Laku Pengguna Digital
- Kewartawanan Visual
- Kursus Elektif (3 unit)
- Kursus Kokurikulum (2 unit)
- Keusahawanan Teras
- Bahasa Inggeris Am II
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Semester 1
- Kaedah Penyelidikan Komunikasi
- Komunikasi untuk Kelestarian
- Perhubungan Awam
- Prinsip dan Amalan
- Pengiklanan Kontemporari
- Penyuntingan Video Digital
- Penghasilan Skrin untuk Pelbagai Platform
- Penciptaan Kandungan Digital dan Ideasi
- Analitik Media Digital Asas
- Kewartawanan Penyiaran
- Penulisan Berita dan Ciri
- Kursus Elektif (3 unit)
- Falsafah dan Isu Semasa
- Kursus Universiti / Pilihan (2 unit)
Semester 2
- Media, Budaya dan Masyarakat
- Undang-Undang dan Etika Media
- Tanggungjawab Sosial Korporat
- Komunikasi Jenama
- Penghasilan Radio Digital
- Kritikan dan Penghargaan Skrin
- Ekonomi Politik Media Digital
- Pengurusan Media Sosial
- Kewartawanan Berasaskan Pengetahuan
- Penghasilan Berita untuk Pelbagai Platform
- Kursus Elektif (3 unit)
- Penghayatan Etika dan Tamadun
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Semester 1
- Media, Jantina dan Persilangan Identiti
- Projek Tahun Akhir
- Pengurusan Media
- Advokasi Skrin
- Media Global dan Budaya Digital
- Penceritaan Data
- Kursus Universiti / Pilihan (2 unit)
Semester 2
- Latihan Industri
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CAREER PROSPECTS
Jawatan
- Wartawan, Wartawan Penyiaran, Wartawan Foto, Editor Berita
- Copy Writer
- Freelance Writer
- Pegawai Perhubungan Awam
- Pegawai Komunikasi Korporat
- Penulis Iklan
- Pengurus Media Sosial
- Pegawai Kerajaan
- Pencipta Kandungan Digital
- Pegawai Pemasaran Digital
- Pengurus Media Sosial
- Penerbit Filem
- Pengurus Produksi
- Penulis Skrip
- Penerbit Radio