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US6321001 - BACHELOR OF COMMUNICATION WITH HONOURS

  • OVERVIEW

    1. Digital Communication
    Digital communication drives changes in every facet of life, including in political economy, global media system, culture and trade. This specialization provides students with the opportunity to learn essential digital communication competencies including media analytics, content ideation and social media management.

    2. Journalism
    Digital technologies have revolutionized journalism, including news production and distribution. In line with the changes, this specialization prepares students for the contemporary and future practice of journalism. It entails utilization of new tools, big data and multiple platforms.

    3. Strategic Communication
    The advancement of communication including in areas such as health, sustainable development and marketing leads to the increased importance of strategic communication. In this specialization, students learn on the need for purposeful communication to achieve organizational objectives. This includes public relations, branding and media management.

    4. Creative Screen
    Blurred lines between film and television and the rise of the streaming media characterize changes in the creative industries. In this specialization, students are exposed to the theory and practice of creative screen including screen writing, screen advocacy and screen production for multiple platforms.

    School of Communication,
    Universiti Sains Malaysia,
    11800 Penang, Malaysia.
    http://communication.usm.my

    Duration : 3 Years / 6 Semesters
    Medium Instruction : English Language
    Semester Offered : Semester 1 (October)

  • REQUIREMENTS

    • GENERAL REQUIREMENTS (ENGLISH VERSION)GENERAL REQUIREMENTS (MALAY VERSION)
      GENERAL REQUIREMENTS (ENGLISH VERSION):
      • Passed SPM/SPMV or an equivalent qualification with a credit in Bahasa Melayu/Bahasa Malaysia/Bahasa Malaysia (July Paper) and a pass in History.
      • Obtained at least Band 2 in the Malaysian University English Test (MUET) or an equivalent qualification within one (1) year from the date of registration.

      Note:
      Passing the History subject at the SPM level has been mandatory since 2013.
      GENERAL REQUIREMENTS (MALAY VERSION):
      • Lulus SPM/ SPMV/ setaraf dengan mendapat KEPUJIAN dalam mata pelajaran Bahasa Melayu/ Bahasa Malaysia/ Bahasa Malaysia Julai dan lulus dalam mata pelajaran Sejarah
      • Mendapat sekurang-kurangnya Band 2 dalam Malaysian University English Test (MUET) atau setaraf dalam tempoh satu (1) tahun dari tarikh mendaftar

      Nota:

      Lulus mata pelajaran Sejarah di peringkat SPM berkuatkuasa mulai tahun 2013
    • SPECIAL REQUIREMENTS (ENGLISH VERSION)SPECIAL REQUIREMENTS (MALAY VERSION)
      SPECIAL REQUIREMENTS (ENGLISH VERSION):
      • Must be at least fifty (50) years old or older on the application closing date.

      AND

      • Have a minimum of ten (10) years of work experience in a relevant field.

      AND

      • Excel in the interview assessment.
      SPECIAL REQUIREMENTS (MALAY VERSION):
      • Berumur sekurang-kurangnya lima puluh (50) tahun dan ke atas pada tarikh tutup permohonan

      DAN

      • Mempunyai pengalaman kerja sekurang-kurangnya sepuluh (10) tahun dalam bidang berkaitan

      DAN

      • Cemerlang dalam penilaian temu duga

  • FEES

    • TYPE of feesAmount (RM)
      TYPE of fees: Tuition Fees
      Amount (RM):

      550.00
      TYPE of fees: Recurrent Fee (Payable every semester)
      Amount (RM):

      550.00
      TYPE of fees: Per semester
      Amount (RM):

      1,100.00
      TYPE of fees: Non-Recurrent Fee (Payable upon registration)
      Amount (RM):

      720.00
      TYPE of fees: ** Fees are subject to change

  • LIST OF COURSE

    • SEMESTER I

      • Communication Research Methods
      • Communication for Sustainability
      • Public Relations
      • Pinciples and Practices
      • Contemporary Advertising
      • Digital Video Editing
      • Screen Production for Multiple Platforms
      • Digital Content Creation and Ideation
      • Basic Digital Media Analytics
      • Broadcast Journalism
      • News and Feature Writing
      • Elective Course (3 units)
      • Philosophy and Current Issues
      • University/Option Course (2 units)

      SEMESTER II

      • Media, Culture and Society
      • Media Law and Ethics
      • Corporate Social Responsibility
      • Brand Communication
      • Digital Radio Production
      • Screen Criticism and Appreciation
      • Political Economy of Digital Media
      • Social Media Management
      • Knowledge-Based Journalism
      • News Production for Multiple Platforms
      • Elective Course (3 units)
      • Appreciation of Ethics and Civilisations

    • SEMESTER I

      • Media, Gender and Intersectionality
      • Final Year Project
      • Media Management
      • Screen Advocacy
      • Global Media and Digital Culture
      • Data Storytelling
      • University/Option Course (2 units)

       SEMESTER II

      • Industrial Training

  • CAREER PROSPECTS

    • Journalist, Broadcast Journalist, Photojournalist, News Editor
    • Copy Writer
    • Freelance Writer
    • Public Relations Officer
    • Corporate Communications Officer
    • Copywriter
    • Social Media Manager
    • Government Official
    • Digital Content Creator
    • Digital Marketing Officer
    • Social Media Manager
    • Film Producer
    • Production Manager
    • Script Writer
    • Radio Producer

Undergraduate

Student Admission Unit
Academic Management Division, Registry, Level 2, Chancellory Building
Universiti Sains Malaysia, 11800 Penang, Malaysia.
Tel : 1 300 888 876 / +604-6533196
Fax : +604 653 3328

This email address is being protected from spambots. You need JavaScript enabled to view it.

Disclaimer

Universiti Sains Malaysia shall not be liable for any inaccuracies, errors, or misunderstandings arising from the use of Google Translator. Users are encouraged to approach translations with awareness and consideration for the limitations of machine translation technology. Information published on the English version will be used in the case of discrepancies.

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