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US6321001 - BACHELOR OF COMMUNICATION WITH HONOURS

  • OVERVIEW

    1. Digital Communication
    Digital communication drives changes in every facet of life, including in political economy, global media system, culture and trade. This specialization provides students with the opportunity to learn essential digital communication competencies including media analytics, content ideation and social media management.

    2. Journalism
    Digital technologies have revolutionized journalism, including news production and distribution. In line with the changes, this specialization prepares students for the contemporary and future practice of journalism. It entails utilization of new tools, big data and multiple platforms.

    3. Strategic Communication
    The advancement of communication including in areas such as health, sustainable development and marketing leads to the increased importance of strategic communication. In this specialization, students learn on the need for purposeful communication to achieve organizational objectives. This includes public relations, branding and media management.

    4. Creative Screen
    Blurred lines between film and television and the rise of the streaming media characterize changes in the creative industries. In this specialization, students are exposed to the theory and practice of creative screen including screen writing, screen advocacy and screen production for multiple platforms.

    School of Communication,
    Universiti Sains Malaysia,
    11800 Penang, Malaysia.
    http://communication.usm.my

    Duration : 3 Years / 6 Semesters
    Medium Instruction : English Language
    Semester Offered : Semester 1 (October)

  • REQUIREMENTS

    • GENERAL REQUIREMENTS (ENGLISH VERSION)GENERAL REQUIREMENTS (MALAY VERSION)
      GENERAL REQUIREMENTS (ENGLISH VERSION):
      • Passed SPM / SPMV / or equivalent with CREDIT in the subjects of Malay Language / Bahasa Malaysia / Bahasa Malaysia July and passed the subject of History.
      • Achieved at least Band 2 in the Malaysian University English Test (MUET) or equivalent within one (1) year from the date of registration.

      Note:

      Passing the History subject at the SPM level is effective starting from the year 2013.
      GENERAL REQUIREMENTS (MALAY VERSION):
      • Lulus SPM/ SPMV/ setaraf dengan mendapat KEPUJIAN dalam mata pelajaran Bahasa Melayu/ Bahasa Malaysia/ Bahasa Malaysia Julai dan lulus dalam mata pelajaran Sejarah
      • Mendapat sekurang-kurangnya Band 2 dalam Malaysian University English Test (MUET) atau setaraf dalam tempoh satu (1) tahun dari tarikh mendaftar

      Nota:

      Lulus mata pelajaran Sejarah di peringkat SPM berkuatkuasa mulai tahun 2013
    • SPECIAL REQUIREMENTS (ENGLISH VERSION)SPECIAL REQUIREMENTS (MALAY VERSION)
      SPECIAL REQUIREMENTS (ENGLISH VERSION):

      CANDIDATE STPM / EQUIVALENT

      Passed the Malaysian Higher School Certificate Examination (STPM) with at least a CGPA of 2.00.
      Obtained at least a Grade C (NGMP 2.00) in the following subjects:

      • General Studies
      • Any two (2) of the following subjects:
        • Malay Language
        • History
        • Geography
        • Economics
        • Biology
        • Physics
        • Chemistry
        • Mathematics S / Mathematics T / Further Mathematics
        • Accounting
        • Business Studies

      OR

      Obtained at least a CGPA of 2.00 at the PRE-UNIVERSITY level

      AND

      Has experience as a state or national athlete who is still actively involved for at least three (3) years

      AND

      The candidate does not have any physical disabilities that would hinder practical work.
      SPECIAL REQUIREMENTS (MALAY VERSION):

      CALON  STPM/ SETARAF

      • Lulus Peperiksaan Sijil Tinggi Persekolahan Malaysia (STPM) dengan mendapat sekurang – kurangnya  PNGK 2.00
      • Mendapat sekurang-kurangnya Gred C (NGMP 2.00) mata pelajaran:
        • Pengajian Am
        • Mana-mana dua (2) mata pelajaran berikut :
          • Bahasa Malaysia
          • Sejarah
          • Geografi
          • Ekonomi
          • Biologi
          • Fizik
          • Kimia
          • Mathematics S/ Mathematics T/ Further Mathematics
          • Perakaunan
          • Pengajian Perniagaan

      ATAU

      • Mendapat sekurang-kurangnya PNGK 2.00 pada peringkat PRA-UNIVERSITI

      DAN

      • Mempunyai pengalaman sebagai atlet negeri atau negara yang masih bergiat aktif sekurang-kurangnya tiga (3) tahun

      DAN

      • Calon tidak mempunyai ketidakupayaan fizikal yang menyukarkan kerja amali

  • FEES

    • TYPE of feesAmount (RM)
      TYPE of fees: Tuition Fees
      Amount (RM):

      550.00
      TYPE of fees: Recurrent Fee (Payable every semester)
      Amount (RM):

      550.00
      TYPE of fees: Per semester
      Amount (RM):

      1,100.00
      TYPE of fees: Non-Recurrent Fee (Payable upon registration)
      Amount (RM):

      720.00
      TYPE of fees: ** Fees are subject to change

  • LIST OF COURSE

    • SEMESTER I

      • Communication Research Methods
      • Communication for Sustainability
      • Public Relations
      • Pinciples and Practices
      • Contemporary Advertising
      • Digital Video Editing
      • Screen Production for Multiple Platforms
      • Digital Content Creation and Ideation
      • Basic Digital Media Analytics
      • Broadcast Journalism
      • News and Feature Writing
      • Elective Course (3 units)
      • Philosophy and Current Issues
      • University/Option Course (2 units)

      SEMESTER II

      • Media, Culture and Society
      • Media Law and Ethics
      • Corporate Social Responsibility
      • Brand Communication
      • Digital Radio Production
      • Screen Criticism and Appreciation
      • Political Economy of Digital Media
      • Social Media Management
      • Knowledge-Based Journalism
      • News Production for Multiple Platforms
      • Elective Course (3 units)
      • Appreciation of Ethics and Civilisations

    • SEMESTER I

      • Media, Gender and Intersectionality
      • Final Year Project
      • Media Management
      • Screen Advocacy
      • Global Media and Digital Culture
      • Data Storytelling
      • University/Option Course (2 units)

       SEMESTER II

      • Industrial Training

  • CAREER PROSPECTS

    • Journalist, Broadcast Journalist, Photojournalist, News Editor
    • Copy Writer
    • Freelance Writer
    • Public Relations Officer
    • Corporate Communications Officer
    • Copywriter
    • Social Media Manager
    • Government Official
    • Digital Content Creator
    • Digital Marketing Officer
    • Social Media Manager
    • Film Producer
    • Production Manager
    • Script Writer
    • Radio Producer

Undergraduate

Student Admission Unit
Academic Management Division, Registry, Level 2, Chancellory Building
Universiti Sains Malaysia, 11800 Penang, Malaysia.
Tel : 1 300 888 876 / +604-6533196
Fax : +604 653 3328

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Disclaimer

Universiti Sains Malaysia shall not be liable for any inaccuracies, errors, or misunderstandings arising from the use of Google Translator. Users are encouraged to approach translations with awareness and consideration for the limitations of machine translation technology. Information published on the English version will be used in the case of discrepancies.

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