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US6321001 - BACHELOR OF COMMUNICATION WITH HONOURS

  • OVERVIEW

    1. Digital Communication
    Digital communication drives changes in every facet of life, including in political economy, global media system, culture and trade. This specialization provides students with the opportunity to learn essential digital communication competencies including media analytics, content ideation and social media management.

    2. Journalism
    Digital technologies have revolutionized journalism, including news production and distribution. In line with the changes, this specialization prepares students for the contemporary and future practice of journalism. It entails utilization of new tools, big data and multiple platforms.

    3. Strategic Communication
    The advancement of communication including in areas such as health, sustainable development and marketing leads to the increased importance of strategic communication. In this specialization, students learn on the need for purposeful communication to achieve organizational objectives. This includes public relations, branding and media management.

    4. Creative Screen
    Blurred lines between film and television and the rise of the streaming media characterize changes in the creative industries. In this specialization, students are exposed to the theory and practice of creative screen including screen writing, screen advocacy and screen production for multiple platforms.

    School of Communication,
    Universiti Sains Malaysia,
    11800 Penang, Malaysia.
    http://communication.usm.my

    Duration : 3 Years / 6 Semesters
    Medium Instruction : English Language
    Semester Offered : Semester 1 (October)

  • REQUIREMENTS

    • STPMKPM Matriculation / Foundation Studies (UM/UKM/UiTM)Diploma / Equivalent – A-Level, IB, AUSMAT, SAM, and others
      STPM:

      i. Passed Sijil Tinggi Persekolahan Malaysia (STPM) with a minimum CGPA of 2.67.

      AND

      ii. Obtained at least a B- grade (CGPA 2.67) in any two (2) subjects.

       

      Note:
      Candidates must not have a physical disability that hinders practical work.
      KPM Matriculation / Foundation Studies (UM/UKM/UiTM):

      i. Passed Matriculation (KPM) / Foundation Studies (UM/UKM/UiTM)  with a minimum CGPA of 2.67

      AND

      ii. Obtained at least a B- grade (2.67) in any two (2) subjects.

      OR

      iii. Obtained at least a B- grade (2.67) in three (3) subjects at the TESL Foundation level at UiTM.

      OR

      iv. Obtained at least a B- grade (2.67) in three (3) specialized subjects at the UiTM Law Foundation level.

      OR

      v. Obtained at least a B- grade (2.67) in three (3) core specialized subjects at the UM Social Science Foundation level.

       

      Note:
      Candidates must not have a physical disability that hinders practical work.
      Diploma / Equivalent – A-Level, IB, AUSMAT, SAM, and others:

      Diploma in a related field with a minimum CGPA of 3.00.

      OR

      Passed A-Level with a minimum score of 10 and obtained at least a Grade C in any two (2) subjects.

      OR

      Passed the International Baccalaureate (IB) with a minimum score of 26 and obtained at least a score of 4 in any combination of two (2) High Level (HL) subjects and one (1) Standard Level (SL) subject.

      OR

      Passed AUSMAT/SAM with a minimum aggregate score of 68 and obtained at least a Grade C in any two (2) subjects.

      OR

      Equivalent qualification recognized by Senate of the University.

       

      Note:
      Candidates must not have a physical disability that hinders practical work.
    • STPMMatrikulasi KPM / Asasi UM / Asasi UKM / Asasi UiTMDiploma / Setaraf – A-Level, IB, AUSMAT, SAM dan lain-lain
      STPM:

      i. Lulus Peperiksaan Sijil Tinggi Persekolahan Malaysia (STPM) dengan mendapat sekurang-kurangnya PNGK 2.67

      DAN

      ii. Mendapat sekurang-kurangnya Gred B- (NGMP 2.67) dalam mana-mana dua (2) mata pelajaran.

       

      Nota:
      Calon tidak mempunyai ketidakupayaan fizikal yang menyukarkan kerja-kerja amali.
      Matrikulasi KPM / Asasi UM / Asasi UKM / Asasi UiTM:

      i. Lulus Matrikulasi KPM / Asasi UM / Asasi UKM / Asasi UiTM dengan mendapat sekurang-kurangnya PNGK 2.67

      DAN

      ii. Mendapat sekurang-kurangnya Gred B- (2.67) dalam mana-mana dua (2) mata pelajaran.


      ATAU


      iii. Mendapat sekurang-kurangnya Gred B- (2.67) dalam tiga (3) mata pelajaran pada peringkat Asasi TESL UiTM.


      ATAU


      iv. Mendapat sekurang-kurangnya Gred B- (2.67) dalam tiga (3) mata pelajaran pengkhususan pada peringkat Asasi Undang-undang UiTM.


      ATAU


      v. Mendapat sekurang-kurangnya Gred B- (2.67) dalam tiga (3) mata pelajaran teras pengkhususan pada peringkat Asasi Sains Sosial UM.


      Nota:
      Calon tidak mempunyai ketidakupayaan fizikal yang menyukarkan kerja-kerja amali.
      Diploma / Setaraf – A-Level, IB, AUSMAT, SAM dan lain-lain:

      Memiliki Diploma dalam bidang yang berkaitan dengan mendapat sekurang-kurangnya PNGK 3.00


      ATAU


      Lulus A-Level dengan memperolehi minimum skor 10 dan mendapat sekurang-kurangnya Gred C dalam mana-mana dua (2) mata pelajaran.


      ATAU


      Lulus International Baccalaureate (IB) dengan memperolehi minimum skor 26 dan mendapat sekurang-kurangnya skor 4 dalam mana-mana dua (2) mata pelajaran di peringkat High Level (HL) dan satu (1) mata pelajaran di peringkat Standard Level (SL).


      ATAU


      Lulus AUSMAT/SAM dengan memperolehi minimum agregat 68 dan mendapat sekurang-kurangnya Gred C dalam mana-mana dua (2) mata pelajaran.


      ATAU


      Mempunyai kelulusan lain yang diiktiraf setaraf dengannya dan diperakukan oleh Senat Universiti.

       

      Nota:
      Calon tidak mempunyai ketidakupayaan fizikal yang menyukarkan kerja-kerja amali.

  • FEES

    • TYPE of feesAmount (RM)
      TYPE of fees: Tuition Fees
      Amount (RM):

      550.00
      TYPE of fees: Recurrent Fee (Payable every semester)
      Amount (RM):

      550.00
      TYPE of fees: Per semester
      Amount (RM):

      1,100.00
      TYPE of fees: Non-Recurrent Fee (Payable upon registration)
      Amount (RM):

      720.00
      TYPE of fees: ** Fees are subject to change
    • TYPE of feesAmount (RM)
      TYPE of fees: Tuition Fees
      Amount (RM):

      7,500.00
      TYPE of fees: Recurrent Fee (Payable every semester)
      Amount (RM):

      550.00
      TYPE of fees: Per semester
      Amount (RM):

      8,050.00
      TYPE of fees: Non-Recurrent Fee (Payable upon registration)
      Amount (RM):

      720.00
      TYPE of fees: ** Fees are subject to change

  • LIST OF COURSE

    • SEMESTER I

      • Introduction to Communication and Media
      • Media Writing
      • Introduction to Strategic Communication
      • Introduction to Digital Communication
      • Introduction to Screen Studies
      • Introduction to Journalism
      • Elective Course (3 units)
      • Bahasa Malaysia IV
      • General English I
      • Integrity and Anti-Corruption

       SEMESTER II

      • Media Entrepreneurship
      • Communication Theory
      • Graphic for Communication
      • Organizational Communication
      • Creative Screen Writing
      • Digital Consumer Behaviour
      • Visual Journalism
      • Elective Course (3 units)
      • Co-curriculum Course (2 units)
      • Core Entrepreneurship
      • General English II

    •  SEMESTER I

      • Communication Research Methods
      • Communication for Sustainability
      • Public Relations
      • Pinciples and Practices
      • Contemporary Advertising
      • Digital Video Editing
      • Screen Production for Multiple Platforms
      • Digital Content Creation and Ideation
      • Basic Digital Media Analytics
      • Broadcast Journalism
      • News and Feature Writing
      • Elective Course (3 units)
      • Philosophy and Current Issues
      • University/Option Course (2 units)

      SEMESTER II

      • Media, Culture and Society
      • Media Law and Ethics
      • Corporate Social Responsibility
      • Brand Communication
      • Digital Radio Production
      • Screen Criticism and Appreciation
      • Political Economy of Digital Media
      • Social Media Management
      • Knowledge-Based Journalism
      • News Production for Multiple Platforms
      • Elective Course (3 units)
      • Appreciation of Ethics and Civilisations

    • SEMESTER I

      • Media, Gender and Intersectionality
      • Final Year Project
      • Media Management
      • Screen Advocacy
      • Global Media and Digital Culture
      • Data Storytelling
      • University/Option Course (2 units)

       SEMESTER II

      • Industrial Training

  • CAREER PROSPECTS

    Position

    • Journalist, Broadcast Journalist, Photojournalist, News Editor
    • Copy Writer
    • Freelance Writer
    • Public Relations Officer
    • Corporate Communications Officer
    • Copywriter
    • Social Media Manager
    • Government Official
    • Digital Content Creator
    • Digital Marketing Officer
    • Social Media Manager
    • Film Producer
    • Production Manager
    • Script Writer
    • Radio Producer

Undergraduate

Student Admission Unit
Academic Management Division, Registry, Level 2, Chancellory Building
Universiti Sains Malaysia, 11800 Penang, Malaysia.
Tel : 1 300 888 876 / +604-6533196
Fax : +604 653 3328

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Disclaimer

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