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BACHELOR OF MANAGEMENT IN MARKETING WITH HONOURS

  • OVERVIEW

    Majoring in Marketing means pursuing an academic degree focused on the principles and practices of marketing. Students in this field learn about how businesses promote their products or services, attract and retain customers, and build brand loyalty.

    School Of Distance Education,
    Universiti Sains Malaysia,
    11800 Penang, Malaysia.
    https://pppjj.usm.my/index.php/ms/

    Duration : Minimum 4 Years
                      Maximum 12 Years
    Medium Instruction     : English Langguage
    Examination : Bilingual (Bahasa Malaysia & English)
    Semester Offered : August & November

  • REQUIREMENTS

    • GENERAL REQUIREMENTS (ENGLISH VERSION) GENERAL REQUIREMENTS (MALAY VERSION)
      GENERAL REQUIREMENTS (ENGLISH VERSION):

      Candidates must have passed Sijil Pelajaran Malaysia / Sijil Persekolahan Vokasional Malaysia  (SPM/MCE/SPVM) or an equivalent qualification with a Credit in Bahasa Melayu/Bahasa Malaysia.

      Candidates must also achieve at least Level 2 (Band 2) in the Malaysian University English Test (MUET) within one (1) year from the date of registration.
      GENERAL REQUIREMENTS (MALAY VERSION):

      Calon-calon mestilah lulus Sijil Pelajaran Malaysia/Sijil Persekolahan Vokasional Malaysia (SPM/MCE/SPVM) atau yang setaraf dengan mendapat Kepujian dalam Bahasa Melayu/Bahasa Malaysia.

      Mendapat sekurang-kurangnya Tahap 2 (Band 2) dalam Malaysian University English Test (MUET) dalam tempoh satu (1) tahun dari tarikh mendaftar.
    • DIPLOMA / EQUIVALENT CATEGORY STPM / EQUIVALENT CATEGORYAPEL CATEGORYEXECUTIVE DIPLOMA CATEGORY
      DIPLOMA / EQUIVALENT CATEGORY:

      i. DIPLOMA CANDIDATES
      Diploma from Institusi Pengajian Tinggi Awam (IPTA) or Institusi Pengajian Tinggi Swasta (IPTS) recognized by the Malaysian Qualifications Agency (MQA) or an equivalent qualification.

      (Priority will be given to diploma graduates in fields related to Management.)

      ii. MALAYSIAN VOCATIONAL DIPLOMA (DVM) CANDIDATES
      DVM students whose SVM qualification is equivalent to three (3) SPM credits

      And

      Must be 21 years old or above on the application closing date.
      STPM / EQUIVALENT CATEGORY:

      i. STP/HSC/STPM CANDIDATES (2002 and earlier)
      Passed Sijil Tinggi Persekolahan (STP/HSC), Sijil Tinggi Persekolahan Malaysia (STPM), or an equivalent qualification with at least Grade E in General Studies/General Paper and Grade E in any two (2) other subjects.

      ii. STPM CANDIDATES (from 2003 onwards)
      Passed Sijil Tinggi Persekolahan Malaysia (STPM) or an equivalent qualification with at least Grade C in General Studies/General Paper and Grade C in any two (2) other subjects.

      iii. MALAYSIAN RELIGIOUS HIGH CERTIFICATE (STAM) CANDIDATES
      Passed STAM with at least a Jayyid ranking.

      iv. KPM/FOUNDATION GRADUATES
      All graduates from KPM Matriculation/Foundation programs and those equivalent to them, recognized by MQA

      And

      Achieved at least Grade C (2.00) in any two (2) other subjects.
      APEL CATEGORY:

      Passed MQA APEL T-6 (Aptitude Test and Portfolio Assessment by a certified assessor).

       
      EXECUTIVE DIPLOMA CATEGORY:

      Executive Diploma from Institusi Pengajian Tinggi Awam (IPTA) or Institut Pengajian Tinggi Swasta (IPTS) recognized by the Malaysian Qualifications Agency (MQA)

      And

      Achieved a total of 90 credit units.
    • KATEGORI DIPLOMA / SETARAFKATEGORI STPM / SETARAFKATEGORI APEL KATEGORI DIPLOMA EKSEKUTIF
      KATEGORI DIPLOMA / SETARAF:

      i. CALON DIPLOMA
      Diploma dari Institusi Pengajian Tinggi Awam (IPTA) atau Institusi Pengajian Tinggi Swasta (IPTS) yang diiktiraf oleh Agensi Kelayakan Malaysia/Malaysian Qualifications Agency (MQA) atau setaraf.

      (Keutamaan akan diberikan kepada lulusan diploma dalam bidang berkaitan Pengurusan)

      ii. CALON DIPLOMA VOKASIONAL MALAYSIA (DVM)
      Pelajar DVM yang kelayakan SVM memenuhi kesetaraan tiga (3) kredit SPM

      Dan

      Berumur 21 tahun ke atas pada tarikh tutup permohonan.
      KATEGORI STPM / SETARAF:

      i. CALON STP/HSC/STPM (tahun 2002 dan sebelumnya)
      Lulus Sijil Tinggi Pelajaran (STP/HSC), Sijil Tinggi Persekolahan Malaysia (STPM) atau setaraf dengan mendapat sekurang-kurangnya Gred E dalam Pengajian Am/Kertas Am dan Gred E dalam mana-mana dua (2) mata pelajaran lain.

      ii. CALON STPM (mulai tahun 2003)
      Lulus Sijil Tinggi Persekolahan Malaysia (STPM) atau setaraf dengan mendapat sekurang-kurangnya Gred C dalam Pengajian Am/Kertas Am dan Gred C dalam mana-mana dua (2) mata pelajaran lain.

      iii. CALON SIJIL TINGGI AGAMA MALAYSIA (STAM)
      Lulus STAM dengan mendapat sekurang-kurangnya pangkat Jayyid.

      iv. CALON LEPASAN MATRIKULASI KPM/ASASI
      Semua lulusan Matrikulasi KPM/Asasi dan yang setara dengannya yang diiktiraf oleh MQA

      Dan

      Mendapat sekurang-kurangnya Gred C (2.00) dalam mana-mana dua (2) mata pelajaran lain.
      KATEGORI APEL :

      Lulus MQA APEL T-6 (ujian Aptitude dan Penilaian Portfolio oleh penilai bertauliah)
      KATEGORI DIPLOMA EKSEKUTIF:

      Diploma Eksekutif daripada Institusi Pengajian Tinggi Awam (IPTA) dan Institut Pengajian Tinggi Swasta (IPTS) yang diiktiraf oleh Agensi Kelayakan Malaysia / Malaysian Qualifications Agency (MQA)

      Dan

      Memenuhi jumlah kredit terkumpul sebanyak 90 unit

  • FEES

    • TYPE of feesAmount (RM)
      TYPE of fees: Tuition Fees
      Amount (RM):

      1,400.00
      TYPE of fees: Recurrent Fee (Payable every semester)
      Amount (RM):

      880.00
      TYPE of fees: Per year
      Amount (RM):

      2,280.00
      TYPE of fees: Non-Recurrent Fee (Payable upon registration)
      Amount (RM):

      390.00
      TYPE of fees: ** Fees are subject to change

  • LIST OF COURSE

      • Economics for Management I
      • Principles of Financial Accounting
      • Introduction to Data Analytics
      • Principles of Management
      • Business Communication
      • Business Statistics
      • Philosophy and Current Issues
      • Appreciation of Ethics and Civilisation
      • Integrity and Anti-Corruption
      • Entrepreneurship
      • Operations Management
      • Economics for Management II
      • Management Accounting
      • Organisational Behaviour
      • Principles of Finance
      • Principles of Marketing
      • Business Mathematics
      • International Management
      • English 1
      • Malay Language IV
      • and one open elective course, either Business Law / Financial and Wealth Planning / Digital Marketing / Marketing Analytics / Consumer Behaviour, and one additional course from Introduction to Anthropology and Sociology / Introduction to Economics / Introduction to Political Science / Introduction to Geography / Introduction to History / Money and Banking / Modern Malay Fiction / Malaysian Economy
      • Business Research Methods
      • International Marketing
      • Digital Marketing
      • English II
      • one open elective course, either Business Law or Financial and Wealth Planning or Digital Marketing or Marketing Analytics or Consumer Behaviour, and one additional course from Introduction to Anthropology and Sociology / Introduction to Economics / Introduction to Political Science / Introduction to Geography / Introduction to History / Money and Banking / Modern Malay Fiction / Malaysian Economy / Management Seminar / E-Commerce / Business Ethics
      • Entrepreneurship
      • Strategic Management
      • Strategic Human Resource Management
      • Services Marketing
      • Consumer Behaviour
      • Integrated Marketing Communication
      • Strategic Marketing Management
      • Management Project
      • and one open elective course, either Business Law/ Financial/ Wealth Planning/Digital Marketing/Marketing Analytics/Consumer Behaviour.

  • CAREER PROSPECTS

    Position

    • Marketing Manager
    • Corporate Affairs Practitioner
    • Brand Manager
    • Public Relations Practitioner
    • Marketing Officer
    • Corporate Officer
    • Sales Manager
    • Product Marketing Manager
    • Event Planner
    • Social Media Manager
    • Digital Marketing Specialist
    • Brand Manager

     

    Related Industries

    • Government Sector 
    • Private Agencies
    • Non-Governmental Organizations (NGOs)
    • Education
    • Semi goverment

Undergraduate

Student Admission Unit
Academic Management Division, Registry, Level 2, Chancellory Building
Universiti Sains Malaysia, 11800 Penang, Malaysia.
Tel : 1 300 888 876 / +604-6533196
Fax : +604 653 3328

This email address is being protected from spambots. You need JavaScript enabled to view it.

Disclaimer

Universiti Sains Malaysia shall not be liable for any inaccuracies, errors, or misunderstandings arising from the use of Google Translator. Users are encouraged to approach translations with awareness and consideration for the limitations of machine translation technology. Information published on the English version will be used in the case of discrepancies.

© Copyright 2024.  Universiti Sains Malaysia. All Rights Reserved.

Undergraduate

Student Admission Unit
Academic Management Division, Registry, Level 2, Chancellory Building
Universiti Sains Malaysia, 11800 Penang, Malaysia.
Tel : 1 300 888 876 / +604-6533196
Fax : +604 653 3328

This email address is being protected from spambots. You need JavaScript enabled to view it.

  • Modified: 05 February 2025.

Disclaimer

Universiti Sains Malaysia shall not be liable for any inaccuracies, errors, or misunderstandings arising from the use of Google Translator. Users are encouraged to approach translations with awareness and consideration for the limitations of machine translation technology. Information published on the English version will be used in the case of discrepancies.

© Copyright 2025.  Universiti Sains Malaysia. All Rights Reserved.