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US6321001 - Bachelor of Communication with Honours


  • OVERVIEW

    Brief Description of Study Program:

    1.      Digital Communication

    Digital communication drives changes in every facet of life, including in political economy, global media system, culture and trade. This specialization provides students with the opportunity to learn essential digital communication competencies including media analytics, content ideation and social media management.

    2.      Journalism

    Digital technologies have revolutionized journalism, including news production and distribution. In line with the changes, this specialization prepares students for the contemporary and future practice of journalism. It entails utilization of new tools, big data and multiple platforms.

    3.      Strategic Communication

    The advancement of communication including in areas such as health, sustainable development and marketing leads to the increased importance of strategic communication. In this specialization, students learn on the need for purposeful communication to achieve organizational objectives. This includes public relations, branding and media management.

    4.      Creative Screen

    Blurred lines between film and television and the rise of the streaming media characterize changes in the creative industries. In this specialization, students are exposed to the theory and practice of creative screen including screen writing, screen advocacy and screen production for multiple platforms.

    School Of Communication
    Universiti Sains Malaysia, 11800 Pulau Pinang, Malaysia.

    https://communication.usm.my/
    Facebook - https://www.facebook.com/CommConnects/
    Instagram - https://www.instagram.com/commconnects/
    Tiktok - https://www.tiktok.com/@commconnects
    Youtube - https://www.youtube.com/@commconnects

    Duration : 3 Years / 6 Semester
    Medium Instruction : English Language
    Semester Offered : Semester 1 (October)

  • REQUIREMENTS

  • FEES

  • LIST OF COURSE

  • CAREER PROSPECTS

    ·         Journalist, Broadcast Journalist, Photojournalist, News Editor
    ·         Digital Content Creator
    ·         Copy Writer
    ·         Digital Marketing Officer
    ·         Freelance Writer
    ·         Social Media Manager
    ·         Public Relations Officer
    ·         Film Producer,
    ·         Corporate Communications Officer
    ·         Production Manager
    ·         Copywriter
    ·         Script Writer
    ·         Social Media Manager
    ·         Radio Producer
    ·         Government Official
     

Undergraduate

Student Admission Unit
Academic Management Division, Registry, Level 2, Chancellory Building, Universiti Sains Malaysia, 11800 Penang, Malaysia.

Tel : 1 300 888 876 / +604-6533196
Fax : +604 653 3328

Disclaimer

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Last Update: Friday 14 March 2025.

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